Americans are watching more television than ever. They’re just doing it on their own schedule… In just three years, the percentage of viewers watching live TV has fallen from 89% to 80%, while streaming over the internet has increased from 4% to 11%, and DVR viewing has jumped from 5% to 6% of total viewing.
Read the full piece at Charts: How we watch TV now – Quartz
Key takeaway by @jasonlynch at TV research conf: Metric the longtail not just immediate react, to understand audience http://t.co/Rsdca0OtWa
Bigger picture future trend: Note not just the technology shift but the change in audience time-spending preferences http://t.co/ljbIyVtF2m
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