With 73% of US Millennials considering themselves to be creative, creativity is clearly a significant trait for Millennials. This US score lies higher than the 64% global average, with the lowest percentage for Belgians at 52% and the highest for Brazil which comes in at 76%. When you consider the fact that this generation (in contrary to their predecessors Gen X) has the guts and the means to share its creativity with the world, the potential to involve them in your marketing is huge.
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