Tablet and e-reader owners between 18 and 64 years old reported spending 50% more time reading magazines. Users of tablets such as the iPad said they spent nearly 75% more time reading newspapers and 25% more time reading books. Those who own dedicated reading devices such as the Kindle spend 50% more time reading newspapers and 45% more time reading books, according to the poll. Where does all that time come from? People evidently are watching 25% less television and spending 20% to 30% less time cruising the Web, according to the online survey of 1,816 U.S. consumers.
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