The real target for newsroom change initiatives is the “early majority,” about a third of the staff. Tip that group and you’ve tipped half your staff. Change comes easier.
Read the full piece at knightdigitalmediacenter.org
Then once you have ID’d who to work with to make the project a success, as this article from Michele McLellan says, give them vision, tasks, training and reward. It’s not rocket science. But it does take leadership, not just management. Too few newsroom managers understand the difference.
