In an effort to “find the right people to offer insight, perspectives and ideas on the issues of the day,” Canada’s Calgary Herald has introduced a new initiative allowing potential sources to register with the newspaper, the Herald reported. Known as “Be a Source,” the system encourages anyone with “an area of expertise,” whether “politics, health care or playing the kazoo,” to sign up as a source to be contacted by journalists.
Poynter referred to it as “metacrowdsourcing,” or “applying crowdsourcing to sourcing itself rather than an individual reporting project.”
