News organizations must get their readers into a regular habit to keep them as digital subscribers… [A major new Northwestern University analysis of reader and subscriber data from three big-city news websites] showed that frequency of consuming local news is the single biggest predictor of retaining subscribers—more than the number of stories read or the time spent reading them.
Read the full piece “Building habit — not pageviews — matters most for keeping subscribers, data analysis finds” at Poynter
