The market, which includes numerous products including smartwatches, glasses, fitness bands and other sensor-enabled devices, is in a unique position where consumers are losing interest in fitness products… and they’re failing to see a purpose for smart watches that justifies their expense. “[Sales] are still growing year-to-year, but interest is sliding,” John Feland, CEO and founder of Argus Insights, tells Marketing Daily. “The fitness band market hasn’t figured out what it can do beyond counting steps, and smart watches aren’t advanced enough yet.”
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