Fusion journalists combine the ethics and mission of quality editorial work with an atypical range of expertise in making that work more visual, more tangible, more accessible to a contemporary audience,” says Western iMedia director Kerry Northrup. “These are journalists who don’t just tell stories but who create the environments in which news consumers experience those stories across multiple media and emergent technologies. These are entrepreneurial journalists primed to work in the start-ups, NGOs, non-profits, social networks and corporate activities that are becoming the new mainstream media, as well as reinvigorating traditional mainstream media.
Read the full piece at inma.org