To adapt to evolving reader behavior, big media annually invests over $4.1 billion to develop novel approaches to capture readers’ attention…
Even so, mainstream news media continues to struggle to adapt and retain users. This is because in the last 10 years, little has changed about how the news is presented; we’ve merely digitized the newspaper and television.
…The future of news media is most likely a new medium/format that will present news content more effectively. However, from a corporate standpoint, the struggle is in cost-effective testing and the production of said creative content.
Read the full piece at Forbes
