We are currently witnessing a re-architecture of the web, away from pages and destinations, towards completely personalised experiences built on an aggregation of many individual pieces of content. Content being broken down into individual components and re-aggregated is the result of the rise of mobile technologies, billions of screens of all shapes and sizes, and unprecedented access to data from all kinds of sources through APIs and SDKs. This is driving the web away from many pages of content linked together, towards individual pieces of content aggregated together into one experience…
If the predominant medium of our time is set to be the portable screen (think phones and tablets), then the predominant design pattern is set to be cards. The signs are already here…
Read the full piece at Inside Intercom
