Huffington Post Bets Big On 12 Hour News Feed | Observer ::'production value is the message,' Sekoff says::

“Marshall McLuhan famously said the medium is the message,” Roy Sekoff, the founding editor of the Huffington Post and president of HuffPost Live, told The Observer last week while sitting in his office overlooking the HuffPost Live set. “Well, I feel that sometimes the production value is the message. And the message here is: these are real people, and they’re in their space.”