Mark (Amstrong, the founder of Longreads.com,) attributed the “resurgence” of long-form journalism to a number of factors:
- The embrace of mobile devices and tablets.
- The rise of social recommendation — when people read something they really love, they become its biggest cheerleader.
- A community that has embraced a new way to organize this content (#longreads).
- The rise of time-shifting apps like ReadItLater [Mark’s an adviser there]. The ability to take a story offline with you — and finish it in places where you might not have wifi — is critical to the success of long-form content.
Read the full piece at forbes.com