Great Big Story launched in October as an independent subsidiary of CNN. The news giant wants to mimic the success digital publishers like BuzzFeed and Vice have had with inspirational or edgy content on social platforms without being weighed down by the association with the parent brand, with its older-skewing audience…
Great Big Story wants to do substantive stories for “smart, curious” (and yes, millennial) viewers… It’s also not doing hard news. So far, this has meant a lot of mini-profiles on weird or interesting people and places. Recent examples include videos about a prolific rock climber who just happens to be 14 years old and a CrossFit instructor and double amputee who can bench press 445 pounds and climb rope while in his wheel chair.
Read the full piece at Digiday
