The problem with News360 is essentially the same problem I have with other so-called smart aggregation services and apps, including a soon-to-launch project from The Washington Post called Trove (others launching similar attempts include AOL and Yahoo). Although aggregation services are nice, they are of limited use unless they can provide filtering and recommendation — in other words, cut through the noise and learn what I like. And that is very difficult to do. Even the New York Times, which has information about me based on my participation in its Times People social network, does only a so-so job of this, in the sense that what it recommends often seems fairly random.
Read the full piece at gigaom.com
