There is another way: Use the people and skills within the newsroom to build Web apps that mimic the look and functionality of native applications.
It depends on the platform, but you can deliver a experience comparable to native code by using a Web app paradigm and relying on HTML, CSS and JavaScript for the front end. The big difference is that the Web app will not be able to access the device’s hardware the same way a native app can. But with HTML5, Web apps can store data, share content via social networks and work offline similar to native apps…
There is no compiling. It’s just a Web site – a Web site that can reach more users on more platforms, more easily, than a native app.
Read the full article at poynter.org