A study by Parasol, provider of payroll and outsourced employment services for freelancers, asked thousands of its users to name their favourite thing about their choice of working arrangement.
A total of 76 percent of respondents working in the media cited lifestyle factors such as freedom and flexibility (44 percent), variety of working on different projects (22 percent) and work-life balance (10 percent). In contrast, only 24 percent of media freelancers said earning potential was the main attraction.
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