There is a great generational equalizer in the world of content: blogs. All three groups (millennials, gen Xers, and baby boomers) identify blogs as the form of content they most like to consume. They also seem to agree that 300 words is the sweet spot for article length. On the flip side, all respondents generally reported disliking webinars, SlideShares, and white papers.
Read the full piece at Contently
