Time Inc., with a collective readership of over 114 million readers, has the largest crossover of included publishers: its 18 brands are read in both print and digital forms by 30 percent of its demographic. 55 percent only use its print products, while 15 percent digitally access Time Inc. content…
On the other end of the spectrum, Reader’s Digest has the smallest amount of digital-only readers. 6 percent of its audience rely solely on digital content, with 85 percent still using just its print products. 9 percent of 45.3 million readers reportedly use both.
Read the full piece at foliomag.com
