Facebook | Study: How People Are Engaging Journalists on Facebook & Best Practices ::ask a question::

• Starting the conversation: Posts that include a question or call to action from the journalist received the highest amount of feedback.
• Personal analysis is effective: Posts that included the journalist’s analysis and personal reflections had 20% more referral clicks than that of an average post.
• Images work: Photos received 50% more likes than non-photo posts, and journalists who shared links that included a thumbnail image in the link preview received 65% more likes and 50% more comments than posts that did not include images

Here is LostRemote’s summary of the survey resuls: http://www.lostremote.com/2011/07/13/how-people-are-engaging-journalists-on-facebook/