The average consumer between the ages of 16 and 45 watches 204 minutes of video a day, split equally between TV and online. Forty-five minutes of the average online viewing time is done on a smartphone, while desktop accounts for 37 minutes and tablet for 20 minutes. While it’s been known for months that millennials and Gen Z consumers were watching as much digital video as television, Millward Brown’s study shows that Gen Xers are behaving the same way.
Read the full piece at Adweek
