Early next year, (a group of Indian media investors) will launch Scroll.in, an online publication of Indian news, for Indian readers. It is one of a handful of new media outlets seizing what they see as a market gap: a deficit of slick, smart Web options in a nation full of print readers…
India is frequently considered the last vestige of printed news. In many ways, it is. With a growing literacy rate, primarily in rural areas, newspapers … continue to sell well…
Yet the national economic downturn, coupled with a surging Internet population, has not left the Indian media immune to pain. Magazines, in particular, are suffering. Of the top 10 tracked by the IRS (Indian Readership Survey)… just two saw a rise in readership in the last measured quarter…
Read the full piece at NYTimes.com
