“Our audience is used to going to social apps — Facebook, Instagram, Twitter — to find and consume our content,” said Justin Festa, evp of digital at LittleThings. “It takes a tremendous amount of effort to get users to stop going to these platforms, and then get them to download an app. It’s been a lot better to focus on the way our users want to consume content, which right now is through social platforms and coming directly to our site on the mobile web.”
Read the full piece at Digiday
