“There was a core misunderstanding of what makes for successful millennial journalism products,” said Raju Narisetti, former CEO of Gizmodo Media Group and director of the Knight-Bagehot fellowship in economics and business journalism at Columbia University. “There was no place to create a community.” The most successful millennial products, publisher or not, nurture conversations, Narisetti said, rather than blast information out at a passive audience. And while platforms like Facebook theoretically offered users a chance to connect with one another, those connections were harder for the publishers to capitalize on. “You can’t build a community on Snapchat or on Facebook,” Narisetti added. “That’s Facebook’s community.”
Read the full piece at Digiday
