- Over the last two decades – and consistent throughout that period – American data shows people enjoy reading (51% say they enjoyed it a lot), and there has been no decrease in the number reading a book on a typical day (c. 30%). Now, though, the proportion (currently 20%) reading those books via electronic devices is growing
- In Europe and the US there is a strong appetite for news, with 75% or more of people accessing news daily
- International news is a topic of interest for 44%+ in Europe and the US
- At least two-thirds of the 16-24 age group in Europe and the US are interested in news, so the future is not so bleak as sometimes feared.
Read the full piece from David Campbell
