“Internet users estimate that they visit an average of 15 different websites in a typical week,” Ofcom notes. But given the potential range of things we do online, that’s actually not a lot, suggesting that audiences only use one or two sites for particularly types of online activities. 25% of internet users say they visit fewer than five different websites in a typical week; and close to a third (31%) claim to only use websites or apps that they have used before.
Read the full piece at TheMediaBriefing
