For smartwatches, Eddie Hold, vp of connected intelligence at the NPD Group, said the biggest challenge is that 50 percent of the U.S. population currently does not wear a watch at all. “The smartwatch still has to create a defined use case,” he said. “Why do I need it? Also, we’ll see basic ‘smartwatch’ functionality merging into activity trackers.”
Read the full piece at Adweek
