Content Fleet founder Mattias Protzmann
Content Fleet has created software that constantly monitors 5 million subjects on some 600,000 websites. It registered a sharp increase in Google searches, Facebook mentions and Twitter posts about (Whitney) Houston (16 hours before she was pronounced dead). After comparing the volume of traffic to previous peaks and checking how much coverage the story had already received, Content Fleet knew that articles on Houston would draw readers.
Since May, the company has delivered tips to publishers for $1,500 a month in each of 18 topic areas. The company says the stories on its lists, updated as often as every minute, are likely to receive top rankings on Google searches, attracting readership — and ad income.
