“Even if you have some story and your cross-town paper has the same story, if your experience of consuming it is different and better and more engaging, chances are that the audience says, ‘You know what, that was fun, that was interesting, that was useful, I’m going to go back to them tomorrow to see what they have’,” said News Corp’s senior vice president of strategy Raju Narisetti.
Read the full piece at The Newspaper Works