With tablet ownership doubling in 2012 to 19 percent of Americans over age 18, according to Forrester Research, (Super Bowl broadcaster) CBS is doing more than ever to lure those viewers to the so-called “second screen” and sell to advertisers who want reach that audience…
…A survey conducted by Harris Interactive on behalf of game advertiser Century 21 found that 36 percent of people who plan to watch the game also anticipate using non-TV devices.
For tablet and Web visitors, the network will display and promote four live camera angles streaming on CBSSports.com, including a full-field view that’s usually used in the broadcast only to break down key plays, as well as a “fan choice” camera based on polls throughout the game.
It will attempt to keep site visitors from leaving for Twitter or Facebook by mining social media trends and displaying live visualizations and tweets from high-profile commentators. For the second year, the game will also stream live online for those few who don’t watch it on TV.
