Oftentimes, audiences will read a piece of news or content and “the same story will have two or three distinct and siloed conversations taking place around it on social media, where people talk to the like-minded without even being aware of other perspectives on the same reporting,” wrote BuzzFeed News’s editor-in-chief Ben Smith in a post… Readers may not be aware of the bigger context surrounding a news article, let alone what the “other” point of view would be; with BuzzFeed News’ “Outside Your Bubble” tool, readers will be shown links to other conversations from other social media platforms.
Read the full piece at Adweek
