“The internet has made us all super visual,” says Patrick Clair [a director, creative director, and motion designer based in Los Angeles]. There is now a premium on rendering human experience in visual forms: video, photographs, emoji, GIFs. Visual culture “is not just a part of your everyday life,” the theorist Nicholas Mirzoeff once wrote, “it is your everyday life.” As people have become more adept at communicating thoughts and ideas through pictures and symbols, perhaps their ability to divine more subtle gradations of meanings in visuals has also increased. It’s the same principle as literacy: the more literate a person is, the more difficult books they can digest, from ‘The Cat in the Hat’ right up to ‘Ulysses.’
Read the full piece at The Verge
