The erosion in live TV viewership appears to be accelerating, evinced by Nielsen’s “monthly time spent by medium.” In the third quarter of 2012, Americans spent an average of 148 hours and 3 minutes a month watching traditional live TV. In the third quarter of 2013, the average dipped only slightly to 147 hours and 1 minute. In the third quarter of this year, the average slipped more significantly, to 141 hours and 19 minutes of live TV per American adult per month.
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