The coverage shows the growing importance of sports coverage to the AP and its belief that sports are not just games that happen on a field, but events that tie together millions of disparate people and overlap with geopolitics, entertainment and culture…
The AP isn’t the only news outlet to exploit the seemingly endless appetite for sports news. Gannett has put all of its sports coverage into a single “super vertical” — USA Today Sports Media Group — that includes USA Today, US Presswire, its community newspapers and television stations. It also recently created a digital group for its various online sports properties.
But the AP’s approach is an interesting contrast to the narrow, deep trend of online sports coverage, which trades in micro-news, commentary and inside information aimed at diehard fans who will vacuum up everything in sight.
