By 2015, it is estimated that Americans will consume both traditional and digital media for over 1.7 trillion hours, an average of approximately 15 and a half hours per person per day…
Hours of consumption grew at just over 5% a year from 2008-2013, due to a combination of increasing viewer hours per capita, from 11 hours per day to an average of over 14 hours per day, and population growth…
Traditional media continues to dominate our daily media consumption, with TV and Radio contributing 60% of the hours. New digital sources, however, are having major effects on most forms of media consumption. Over half of all media bytes are now received by computers, with mobile computers the most rapidly growing segment. In 2008, mobile computers accounted for approximately 3% of all bytes, by 2013 it is almost 10%, representing a year over year growth rate of 27 percent.
Read the full report from USC Marshall School of Business
