Fifty-two percent of print publishers are distributing content on mobile devices and another 56 percent plan to develop a smartphone application in the next two years to tap into the platform’s growing popularity, according to a new survey due out Sept. 21 from the Audit Bureau of Circulations.
From the Newsplex Convergence Guides authored nearly a half decade ago: “The mobile phone is developing into an ideal real-time companion to the newspaper. In combination they seem to cover the spectrum and share a key attribute in today’s media marketplace: the convenience of portability.”