Key among the 10-year-out trends cited by publishers:
- 45% of publishers are not creating content for mobile
- 37% of consumers say content provided on mobile is either ‘fair’ or ‘poor’
- Only 29% of publishers see banners ads as a major part of future revenue
- 72% believe creativity will be more important than tech in the next ten years
- 72% of consumers believe social media will overtake TV as an ad platform
Read the full piece at The Guardian