The sheer wealth of data available to media businesses – page views, uniques, average time on page, number of visits — can give the impression that you really know how well you are connecting with your audience. Yet despite the wealth of data, there is a growing realisation that we still don’t have a complete picture of how people consume our content online.
Knowing they’re there isn’t enough, we want to know if they’re paying attention too.
Read the full piece at The Media Briefing
