More than half (56%) of the global population will have smartphones by the end of this year, according to ZenithOptimedia’s (ZO) annual New Media Forecast, which covers digital marketing behaviors in 47 countries. There’s even one country — Singapore — where smartphone penetration will reach 91%. Worldwide, smartphone penetration is increasing from 41.6% in 2013 to an expected 66.5% by 2018.
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