The goal of multiplatform news organizations in 2020 will be to have readers bookmark their site, sign up for their e-newsletter, download their app on their tablets and smartphones, like them on Facebook, follow them on Twitter, and seek out their content in all the new ways that will be out there in 2020. You leave money on the table if you make the platform an either-or decision (either read the site or download the app, but there’s no need to do both because the content is the same).
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