Despite phenomenal sales of the iPad since its launch – 100 million globally – the buzz around tablets has been disproportionate to the market opportunity they’ve created for media owners. Publishers have put energy into tablet products, but so far they’ve mainly been targeting a niche audience.
In the last few months that has started to change, and Christmas is set to push tablets firmly over the edge and into the mainstream.
Read the full piece at themediabriefing.com
