- 69% of Millennials get news at least once a day
- 9.5 — the number of news and information topics followed by the average Millennial
- Millennials regularly follow a variety of news and information topics
- Social platforms predominate as the gateway to lifestyle news
- For hard news topics, Millennials continue to embrace original news reporting sources
- Search engines and news aggregators are most often utilized for ‘news you can use’
- When Millennials want to dive deeply into a topic, the majority first turn to search engines
- Young adults mix social, search, aggregators, online-only news sites, and traditional reporting sources
- Majority of Millennials are almost always or mostly online and connected
- Many Millennials pay for subscriptions, but more often it is for entertainment than information and news
- Millennials are not very worried about their privacy online
- Millennials who worry about privacy are most concerned that someone will steal their identity or financial information
- Millennials use a variety of social networks for news and information, especially Facebook (88%)
- While social networks may be a place that people bump into news, many Millennials engage more actively with the news once there
- Millennials say social media exposes them to different opinions and views
- Even within the Millennial generation there are differences by age
- Millennial men vs women have different online privacy concerns, use different social media sites, and follow different topics
- The digital and social media behavior of Millennials also differs somewhat by ethnicity
Download the full report from the American Press Institute
