- There are 10 million ‘News Lovers’ (in UK)
- Tablet consumption has doubled in less than 12 months
- Multi-device consumers consume more media
- Country variation in strength of traditional brands
- Old people like TV, young people like the internet
- People don’t notice what website they’re looking at
- People in the UK read news a lot, but many aren’t passionate about it
- Only 1/4 of UK consumers rely on traditional news sources and nothing else
- Age dictates which platforms are more popular
- Regional news more important to older readers
- UK consumers prefer brands as gateways to news
- UK consumers much more interested in politics and international news than entertainment
- Big variation in sharing and commenting on news on social media
- Consumption peaks are more marked among older people
Read the full piece at MediaBriefing
