10-step mobile strategy for community publishers | Knight Digital ::use your phone for everything::

1. Start using your phone for everything.
2. Make your website mobile-friendly.
3. Start experimenting with Tumblr.
4. Consider mobile users in your editorial style.
5. Use social media for community engagement.
6. Conduct periodic mobile market research.
7. Offer text alerts and polls.
8. Experiment with apps.
9. Sell mobile landing pages or microsites, not just banner ads.
10. Mobile doesn’t stand alone.