- Start with the end in mind — (longform journalism)
- Choose a publishing platform
- Start small… MVP — (minimal viable product: the best insight of the list)
- Appetizers, Meal, Dessert — (the part that makes me ask about serial mindset)
- Don’t forget your DNA — (i.e. social)
- Social from Day 1 — (repeating previous mostly)
- Build the dream team
- Just because we can, doesn’t mean we should (also known as: EDIT!) — (this refers to not overpowering with content, but a little copyediting might also have noted there are 11 lessons offered, not 10)
- Never too dark for the iPad! — (re: photos)
- Plan ahead — (not an insight necessarily, like “eat healthy”)
- It’s an app — (‘not a magazine,’ so see #3 comment above)
Read the full piece at huffingtonpost.com