Critical understanding of mobile: It’s a situation, not a channel |MediaReset
Here are the threads (of what people want when they pick up their mobile phone):
- Amuse me for short periods
- Give me access to information I happen to need because of where I am and what I’m doing.
- Find things near me — often things I will spend money on. This is monetizable, and Google’s huge share of mobile search gives them a big advantage.
- Help me get things done efficiently in my available time.
Read the full piece at MediaReset