Ironic that news orgs now pivot goals from chasing clicks to establishing value to loyal readers; isn’t that what the news biz was supposed to be about?
BBC's hunt for new storytelling formats finds people respond to interaction & up-front info, not 'atmosphere' & tease
360 video? People've got to be 'in the mood' for the experience, otherwise a news pub's wasting its effort
Small screens increasingly dominate the big picture of news & media experience, as magazine publishers have found
Verticality works better for news & media experienced on mobile, as shown in reformatted USAToday galleries
People believe what they think they see, making deepfake video perhaps the most powerful false-news weapon in history
Video works best to capture hearts (as long as it has heart); text best at capturing minds. Use both, smartly.
Researchers say journalism innovation hinges on rejecting dogma, embracing identity & activism over neutrality
Less polished video works better on Instagram Stories than scripted, studio-shot, heavily produced pieces
Facebook, Twitter, Reddit lose dominance as Centennials move to YouTube, Instagram & Snapchat among others
